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Director of Communications and Community Engagement, SG Enable
SG Enable is the focal agency for disability in Singapore. It brings partners together to share knowledge,
collaborate and innovate, striving towards a common goal of building an inclusive Singapore and enabling
lives.
The organisation was looking for a partner to revamp their corporate website which needed to
encompass all of its services and programs and house the various sub-divisions under one roof.
UX Research
The team undertook detailed user persona studies (from desk research to qualitative interviews), various stakeholder workshops (offline and online) as well as quantitative research to fully understand the pain points and interest areas of each user, coming to the corporate website.
This allowed BLS to understand where the key pain points of each of our complex and very different user personas were and what type of information they are looking for on the corporate website.
This guided the architecture of the website as well as it’s content structure.
Based on all our learnings, we designed the User Interface, following closely all Web Content Accessibility Guidelines (WCAG) to ensure a smooth journey for every user.
