Customer Acquisition
Web design & Development Sustainable Web Design SEO SEM | PPC B2B Marketing Digital Marketing CampaignCustomer Engagement Retention
Data Driven Marketing E-commerce Social Media Marketing Video marketing and motion Graphics
With a reputation for building "safe" cars, Volvo premiered their C30, a "concept" sports hatchback that defied convention with its unusual looks and tasked us to ideate and run an online only digital marketing campaign to help generate word of mouth and purchases to yuppies and young affluents, a segment traditionally outside of their established customer base.
The largely Youtube focused videos of uncensored and candid comments of Users reacting to the car were pulled into a microsite we built for the campaign.
The objectives were primarily to drive visitors to the Volvo showroom as well as generate requests for test drives.
Leveraging on Volvo's European TV campaign entitled "Love It. Hate It. Express Yourself" we built a website designed to get people talking.
Visitors to the site were encouraged to record a YouTube video and upload to the site with their comments about the C30.
These were then posted completely raw and unedited on YouTube. Users could then participate in the discussion through polls, forums, and vote for their favourite videos, as well as to refer friends to the site. In return, they were offered a chance to own the car for a weekend.
Social Media Marketing Campaign ideation
SEM
Visual design
Campaign Analytics
W3 Silver Award 2005 – Automotive
