Customer Acquisition
Web design & Development Sustainable Web Design SEO SEM | PPC B2B Marketing Digital Marketing CampaignCustomer Engagement Retention
Data Driven Marketing E-commerce Social Media Marketing Video marketing and motion Graphics
The Lee Kuan Yew School of Public Policy (LKY SPP) is a leading institute of Public Policy in the region and aims to attract public service aspirants from the region and around the world.
The old site has a fragmented architecture that reduces the effectiveness of the website’s content marketing efforts as well as an unoptimised integration with their CRM resulting in multiple updates required content updates for events and news.
Our specific objectives were to help our Client:
We created a ‘Federated Model’ site architecture to balance the need for central control and decentralized authority, integrating the corporate, research institutes and content hub into one seamless experience.
We also created ‘Local’ control and authority over content, activities and publishing protocols with 'Central' oversight and control over identity and site architecture as well as a onsistent connectivity to facilitate various user journeys throughout the sites.
Discovery
Website analytics
Competitor website comparative analysis
Stakeholder interviews
Site architecture
Wireframes and proposed features
Visual design
Technical development
Frontend coding
Implementation onto Sitefinity CMS v8.1
Content migration
