Eastspring Investments has a wide set of target audiences, each with its own unique needs. The designs also need to be sufficient flexible to enable Eastspring Investments to tailor the site to meet the specific regulatory requirements for each market.
Develop a clear understanding of the stakeholder requirements and target audience difficulties through a series of workshops. These workshops enabled us to lay the foundation for the project by defining:
User Personas
User Journeys
Features & Requirements
Some of the key insights and features were:
Website Analytics
Stakeholder Workshops
Personas & User Journeys
Website Information Architecture & Wireframes
Responsive Website Design & HTML Coding