Cycle and Carriage appointed us to develop a brand-new regional Cycle & Carriage website as the main client facing platform to showcase:

the regional presence, heritage, strengths and the new C&C brand promise, 'Exceptional Journeys'

In addition, the client would be celebrating its 120th anniversary. This new website will double up as an "anniversary website" – communicating the brand's heritage and achievements and celebration this remarkable milestone. Hence the team had to work within a very tight timeline.

We developed a site architecture around the key target audiences for the website.

These were identified through discovery workshops with the client team. The key target audiences for the sightwere:

• The investor
• Business Partners
• Prospective Employees
• The car buyer

We developed a site architecture around the key target audiences for the website.

These were identified through discovery workshops with the client team. The key target audiences for the sightwere:

• The investor
• Business Partners
• Prospective Employees
• The car buyer

Conversion options to purchase online or be directed to a dealer location, depending on the infrasctucuture support within each country.

Key highlights of the site include;

• Gateway to country and local car brand sites
• Find tire by features.
• History showcase
• Blog

This site was implemented on Sitecore.

• Delivered the site within a tight timeline to meet the client's requirements for it to celebrate the 120th anniversary.
• Cyclecarriage.com is the top automotive distributor site in Singapore (Source: Alexa.com)